That cliché about early-stage company CEO’s having to wear many hats is actually true. Funny how that works.
I’m wearing the scumbag hat in this picture because it took me too long to figure out when I should adopt the designer/web developer hat. As those of you who have followed me on Tumblr for a while now have figured out, I’m not from a design background. I’m not even from a technology background. When the team first assembled at Startup Weekend in November, we had a temporary designer and gave him complete creative liberty. He came up with something that was fine, but as time went on it became apparent to me the fine wasn’t enough. I needed beautiful to be able to sleep at night. I thought waiting for the right designer was the answer. I was even given the contact information for Apple’s Creative Director to help the process. In my free time I taught myself Illustrator, Photoshop, HTML, and CSS. I kept that information on the down low. I even enrolled in a course at my college to re-teach me web design because I didn’t trust my skills. Now that we’re in incubation (still sans an official design team member) and getting design feedback on what I’ve created, I’ve realized how much time I wasted by not trusting myself and building my skills earlier.
Now I’m not sure whether to rejoice or cry that the creative liberty (and subsequent pressure to deliver) on UX/UI, branding, and front-end development is all mine. It’s a couple more hats to add to the idea jockey, business, public relations, social media, blah, blah, blah that I already have. But I’m oddly loving every second of it.